In this interview, Ben Vandenberghe explains why replacing scheduling tools in today’s media operations isn’t just about swapping software—it’s about redefining strategy. He highlights how offline scheduling and disconnected point solutions have become liabilities in a fast-moving industry that demands resilience, efficiency, and continuous innovation. Ben outlines why the media sector is entering a completely new era, where tech stacks must be rethought and operational models reimagined. His message is clear: organisations must take a strategic leap forward to stay competitive, agile, and ready for the future.