Watch the IABM Impact Stage session from IBC2025: AV Media Convergence Briefing – Understanding Parallel Market Opportunities with IABM. Chris Evans, Olga Nevinchana, and Riikka Koponen from IABM are joined by Jack Adair (Canon EMEA) and Will Waters (Audinate) to unpack the convergence of AV and MediaTech. The panel highlights new opportunities emerging across parallel markets, offering insights on where innovation, investment, and collaboration can drive the next phase of growth.