In this interview, Ajey Anand highlights what Norigin Media is showcasing at IBC 2025 and reflects on how streaming TV consumption has evolved over the last decade (before, during, and after the pandemic). He discusses the challenges currently facing both broadcasters and technology vendors, and shares his vision for the year ahead. Ajey also emphasises how Norigin Media is continuing its sustainability efforts while driving business transformation, ensuring the company remains innovative, responsible, and future-focused.