DAY ONE
IABM INDUSTRY IMPACT BRIEFING
This fast- paced executive briefing packs in data driven insights, analyst led interviews with industry thought leaders, and exclusive peer to peer conversations from both MediaTech vendors and buyers.
- 8:30 - 10AM
Chris evans
Host
UNLOCKING THE POWER OF IABM MEMBERSHIP
Join us for a comprehensive update designed specifically for new, potential, and existing IABM members. In this session, we’ll explore the full spectrum of IABM services and initiatives—from exclusive networking events and industry briefings to innovative digital resources and educational programs.
- 12 - 1PM
LISA COLLINS
Host
Are you Ready for AI?: The Need for Training and Upskilling
In today’s rapidly evolving digital landscape, staying ahead of the curve requires more than just traditional training—it demands a culture of continuous innovation and strategic insight. This session explores how industry leaders are integrating AI-driven insights to transform operations and foster a competitive edge. Hear from experts as they discuss actionable strategies for embedding AI into core business practices, ensuring that your organization not only adapts to change but thrives in it. Perfect for executives, technologists, and decision-makers, this discussion will empower you with the knowledge to future-proof your business and lead with confidence in the AI era.
- 1 - 2PM
SALEHA WILLIAMS
Host
IABM MEET THE CEO
Join us to hear directly from IABM's new CEO, Saleha Williams. Saleha will be delivering her vision for the association and what exciting things are happening in 2025 to deliver value for your organisation through membership.
- 5:30 - 7PM
SALEHA WILLIAMS
Host
DAY TWO
Innovation at the Helm: CTO Views on 2025 MediaTech Trends
In this high-energy discussion, CTOs will openly debate the direction of technology in MediaTech, comparing strategies, challenging assumptions, and exploring which innovations are set to lead the industry—and which may soon be left behind. Expect a spirited exchange of ideas that cuts through the noise, offering you an insider’s perspective on the trends that will shape NAB Show 2025.
- 9 - 9:45 AM
STAN MOOTE
Host
Sustainability in Action: Energy Efficient Production
IABM's Sustainability session brings together MediaTech experts to share their experience navigating the evolving needs and investment drivers of the media industry as it transitions to digital and increasingly software-driven workflows. What role energy does efficiency and sustainability plays in this technological transformation? How can energy efficiency contribute to a more future-proof infrastructure, provide a competitive advantage, and enable new revenue streams? We will take a deep dive into the role of energy efficiency in the MediaTech sales process, with experts sharing their insights, experiences, and best practices.
- 12 - 12:45 PM
RIIKKA KOPONEN
Host
Leveraging IABM Insights for Data-Driven Decision Making
Join us for an engaging conversation with industry leaders as we explore how IABM empowers organizations to make data-driven decisions in the rapidly evolving media technology landscape. Through a compelling customer journey case study, you will discover how IABM members have successfully used IABM's insights to navigate complex market challenges and achieve measurable business outcomes. In this interactive session, you'll learn to effectively use IABM's comprehensive research — from in-depth market analysis to exclusive industry insights. Following a fireside chat, you'll experience a hands-on demonstration of MediaTech Vantage™, seeing firsthand how this powerful platform can transform your approach to market intelligence and strategic planning.
- 1 - 1:45 PM
Olga Nevinchana
Host
VANTAGE DROP-IN SESSION
Come along for a demonstration of IABM's MediaTech Vantage™ and see firsthand how this powerful platform can transform your approach to market intelligence and strategic planning.
- 4:30 - 5:30 PM
OLGA NEVINCHANA
Host
APAC MediaTech Connect: Fusing Heritage & Innovation
Join us in the IABM Member Lounge at NAB Show for an exclusive APAC session that blends dynamic networking with an engaging panel discussion. Begin your evening with a relaxed mixer featuring refreshments and personal introductions from the IABM team—designed to help you connect with peers and get to know the people behind IABM. Following this, we will hear from APAC Council Chair Sumit Suri who will lead a lively panel discussion where panellists will share their unique perspectives on the evolving MediaTech landscape in APAC.
- 5:30 - 7PM
LIMING FU
Host
DAY THREE
People-Powered Change: Transforming Business for Tomorrow
In an industry defined by rapid technological evolution, shifting consumer behaviors and increasing competition, transformation is no longer optional - it’s essential. This forum kicks off with key findings from a new report from IABM’s Business Intelligence Unit on Business Transformation, revealing critical insights on how MediaTech suppliers and customers are overhauling strategies, operations and business models to stay ahead.
A dynamic panel discussion follows, diving into why workforce transformation is the linchpin of business success. Experts will explore practical strategies for upskilling and reskilling, and real-world case studies of transformation done right.
- 12 - 1PM
MARTIN REDHEAD
Host
Building Stronger Relationships Between MediaTech Buyers and Vendors
In today’s fast-evolving MediaTech landscape, making the right purchasing decisions isn't just about picking the best technology, it’s about building strong, strategic vendor relationships that drive long-term success.
This session brings together experienced industry buyers and a vendor-moderator to discuss the key factors influencing MediaTech investments, the art of negotiation, and how to future-proof vendor partnerships.
Whether you're a MediaTech buyer, procurement leader, or vendor looking to better understand buyer priorities, this conversation will provide actionable insights, real-world case studies, and best practices to help you navigate the complexities of MediaTech buying with confidence.
- 1 - 2PM
ANA-CLAIRE BERNARDES
Host
VANTAGE DROP-IN SESSION
Come along for a demonstration of IABM's MediaTech Vantage™ and see firsthand how this powerful platform can transform your approach to market intelligence and strategic planning.
- 4:30 - 5:30 PM
Olga Nevinchana
Host
