In this interview, Geoff Gordon introduces MainConcept’s new suite of metrics, led by VMAF-E—a breakthrough that extends the power of VMAF beyond VOD into live workflows. Alongside this, vScore provides a comprehensive set of tools including VMAF, VMAF-CUDA, SSIM, and PSNR, giving users greater flexibility in evaluating video quality. Released with MainConcept SDK 16.0 and integrated into their HEVC encoder SDK, these advancements mark a major step forward in video optimisation, with additional innovations in 16.0 set to be unveiled at IBC 2025.