Catch up on this IABM Impact Stage session from IBC2025: Mastering Multiplatform Fan Engagement in Live Sports. Claire Wilkie (LIMITLESS), Rick Young (LTN), Anna Lockwood (Telstra International), and Matt Stagg (MTech Sport) share how sports organisations are embracing innovation to deliver richer, more interactive experiences across every platform. The panel explores strategies and technologies that keep fans engaged before, during, and after the live action.