Watch the IABM Industry Impact Briefing: Leading Successful Transformations in Media Business from IBC2025 (Conference Room 1). Moderated by Chris Evans and Purminder Gandhu (IABM), this session brings together Nicola Cogotti (Alpha Cogs), Steph Lone (AWS), Gareth Gordon (QTV), and Donna Mulvey Jones (Banijay) to share real-world insights on driving transformation across the media landscape. The panel explores strategies, leadership approaches, and technologies that enable successful change in today’s fast-evolving industry.