IABM, in association with Broadcast India 2025, is proud to confirm the region’s premier position for key growth, anchoring investment and celebrating innovation and opportunities. 

As part of IABM’s investment strategy in India, CEO, Saleha Williams, will take center stage at the Broadcast India Show 2025 delivering the keynote titled “Shaping the Global MediaTech Landscape: Trends, Data, and the Road Ahead” on Tuesday 14 October 2025 at the Jio World Convention Centre, Mumbai (12:15 – 13:00 hrs).  

The session will explore how broadcasters, streamers, and technology leaders are redefining the global content ecosystem, revealing where investment priorities are shifting and how regional markets like India are driving growth across the media technology value chain. 

“India’s energy and innovation make it one of the most exciting markets for MediaTech,” said Saleha Williams, IABM CEO, “We’re seeing an increasing appetite for collaboration between Indian and international businesses – not only in technology adoption, but also in skills, partnerships, and new investment models. IABM’s expanding presence across APAC reflects our commitment to supporting this evolution and growing membership.” 

In addition, Sushant Rai, IABM’s Head of Member Engagement & Growth for APAC, will present two panels, also at the Jiro World Convention Centre, showcasing IABM’s expertise and experience: 

1. The Future of Attention: Content Consumption in an 8-Second Economy
   Tuesday 14 October 2025 (16:40 – 17:20 hrs).

In a world of endless scrolls and shrinking attention spans, how are stories evolving to stay relevant? This session explores the battle for engagement – from micro-content and algorithmic trends to immersive formats, and what creators must understand about the psychology of attention in the digital age. 

2. Future-Ready Broadcast: Seamless Workflows from Capture to Delivery Wednesday 15 October 2025 (14:00 – 14:45 hrs).

The broadcast and production ecosystem is evolving at lightning speed. From ultra-high-quality acquisition to efficient IP-based workflows and global standards, the industry demands innovation across every stage of content creation and delivery. This session brings together technology leaders and solution providers to discuss how future-ready workflows can enable seamless content production, distribution, and monetization. 

As well as being involved in the conference, Saleha Williams will present two prestigious awards, acknowledging the success and potential from India’s MediaTech sector. The Digital Studio Awards will be held at The Sofitel BKC at 18.30 hrs onwards on Wednesday 15 October 2025. 

Under Williams’ leadership, IABM has embarked on an ambitious global transformation, expanding engagement across every major market. With India’s rapidly growing media and entertainment sector, IABM sees the region as a vital hub for innovation, collaboration, and opportunity. 

Sushant RAI added, “IABM’s focus is on empowering members to thrive in an increasingly connected, data-driven, and global media economy. India’s broadcast and technology landscape is evolving at extraordinary pace, and its influence on global media strategies is impossible to ignore. I’m proud of our role, helping to connect this dynamic region with the wider international ecosystem, sharing knowledge and driving mutual growth.”