Catch up on this IABM Impact Stage session from IBC2025: Expectations vs Experience – The Secrets to Keeping Early Career Talent. Fatih Akkoc (SWR), Friederike Fluit (LOGIC media solutions GmbH), and Tom Russell (Trussell Tech) share their first-hand perspectives as early career professionals in MediaTech. The discussion highlights what new talent values most, the challenges they face, and how organisations can create the right environment to retain and empower the next generation.