The MediaTech and Broadcast industry’s rapid shift to cloud and hybrid workflows has exposed a critical friction point: traditional software licensing models were built for hardware, not for dynamic, software-defined environments. 

The IABM Dynamic Software Licensing (DSL) Group is a focused, cross-industry initiative building a practical best-practice framework for software licensing in modern broadcast environments – from cloud to hybrid.  

By uniting industry leading buyers and vendors from across the media and cloud ecosystem, the group is tackling today’s licensing challenges head-on – transforming shared problems into real-world progress. 

The result? A clearer, more flexible and streamlined approach to software licensing and management, designed to accelerate innovation.