We are bringing our dynamic member experience to CABSAT, designed to empower, connect, and inspire like never before.
Alongside the IABM Member Lounge, we will exclusively delivering Upstream of the first morning of the show.
Designed exclusively for IABM Members, this welcoming space at CABSAT is available to conduct meetings, catch up with emails or grab a quick refreshment break.
Lounge located at: AR-B35
On Tuesday 13 May, AVIXA and the IABM presented UpStream Dubai, the event about capturing, storing, streaming and distributing broadcast-quality content. Bringing together broadcast technology suppliers, AV/IT solution providers and enterprise buyers, attendees heard from customers who commissioned projects across the region and their broadcast and pro-AV partners.
Catch-up videos from the event are coming soon.
Chief Executive Officer, IABM
8am – Welcome from AVIXA and IABM
Principal Analyst, IABM
8:10 – IABM Industry Impact Briefing
A curated selection of key insights from IABM’s Business Intelligence Unit created bespoke for UpStream Dubai including the latest data from IABM’s global State of MediaTech report reporting on the overall business environment, technology roadmap investment, and business model transformation; as well as regional insights on market development in the Middle East and Africa from IABM’s GeoTracker, published ahead of the event.
Chief Product Officer, Avixa
8:35 – Global Trends in Enterprise AV Investments and Middle East Market Perspectives
Dan Goldstein, Chief Product Officer, AVIXA, offers the latest data and insight into which kinds of enterprises are investing most heavily in Broadcast AV technologies, and how Middle East growth projections are comparing with other global geographies.
Founder and Managing Director, Granteq
9:00 – Broadcast AV Case Study
9:20 – Panel Discussion – The end-user impact of investing in AV broadcast.
Our panel will explore the tangible benefits of deploying broadcast media solutions in “non-traditional” applications, from corporate communications to remote product demonstration.
Panel includes:
Chief Global Officer, Avixa, Moderator
Sales Director - EMEA/APAC, Amino
Associate Director, Building Technology Systems - WSP
Co-Founder - Blue Rhine Industries
Founder and Managing Director - Granteq
10:00 – Networking and transfer to CABSAT
The IABM Team will be running in-person sessions each day of CABSAT 2025. Taking place in the IABM Members’ lounge (AR-B35), from 5-6pm every day, this is your opportunity to learn about their vision for the future of your trade organisation, and explore how to make the most of your membership.
Saleha Williams
Chief Executive Officer
Juliette Langlois
Programme Manager
Riikka Koponen
Principal Analyst
Ana-Claire Bernardes
Head of Member Engagement & Growth
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