CABSAT

13-15 May 2025, Dubai

IABM at CABSAT 2025

We are bringing our dynamic member experience to CABSAT, designed to empower, connect, and inspire like never before.

Alongside the IABM Member Lounge, we will exclusively delivering Upstream of the first morning of the show.

IABM Member Lounge – The ultimate destination for industry professionals.

Designed exclusively for IABM Members, this welcoming space at CABSAT is available to conduct meetings, catch up with emails or grab a quick refreshment break.

Lounge located at: AR-B35

On Tuesday 13 May, AVIXA and the IABM presented UpStream Dubai, the event about capturing, storing, streaming and distributing broadcast-quality content. Bringing together broadcast technology suppliers, AV/IT solution providers and enterprise buyers, attendees heard from customers who commissioned projects across the region and their broadcast and pro-AV partners.

Catch-up videos from the event are coming soon.

UpStream Schedule

Saleha Williams

Chief Executive Officer, IABM

8am – Welcome from AVIXA and  IABM

Riikka Koponen

Principal Analyst, IABM

8:10 – IABM Industry Impact Briefing

A curated selection of key insights from IABM’s Business Intelligence Unit created bespoke for UpStream Dubai including the latest data from IABM’s global State of MediaTech report reporting on the overall business environment, technology roadmap investment, and business model transformation; as well as regional insights on market development in the Middle East and Africa from IABM’s GeoTracker, published ahead of the event.

Dan Goldstein

Chief Product Officer, Avixa

8:35 – Global Trends in Enterprise AV Investments and Middle East Market Perspectives

Dan Goldstein, Chief Product Officer, AVIXA, offers the latest data and insight into which kinds of enterprises are investing most heavily in Broadcast AV technologies, and how Middle East growth projections are comparing with other global geographies.

Girish Narayanan

Founder and Managing Director, Granteq

9:00 – Broadcast AV Case Study

9:20 – Panel Discussion – The end-user impact of investing in AV broadcast.

Our panel will explore the tangible benefits of deploying broadcast media solutions in “non-traditional” applications, from corporate communications to remote product demonstration.

Panel includes:

Sarah JOYCE

Chief Global Officer, Avixa, Moderator

Rowan Brunger

Sales Director - EMEA/APAC, Amino

David Fletcher

Associate Director, Building Technology Systems - WSP

John Joseph

Co-Founder - Blue Rhine Industries

Girish Narayanan

Founder and Managing Director - Granteq

10:00 – Networking and transfer to CABSAT

MEET THE TEAM

The IABM Team will be running in-person sessions each day of CABSAT 2025. Taking place in the IABM Members’ lounge (AR-B35), from 5-6pm every day, this is your opportunity to learn about their vision for the future of your trade organisation, and explore how to make the most of your membership.

Saleha Williams
Chief Executive Officer

Juliette Langlois
Programme Manager

Riikka Koponen
Principal Analyst

Ana-Claire Bernardes
Head of Member Engagement & Growth

THANKS TO OUR PLATINUM MEMBERS

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