Watch this IABM Impact Stage session from IBC2025: Business Transformation – The MediaTech Buyer Perspective. Moderated by Purminder Gandhu (IABM), Justin Gupta (Google) and Mina Sabet (TED Conference) share how buyer needs and expectations are shifting in today’s dynamic media landscape. The discussion explores what MediaTech providers must deliver to meet evolving priorities, drive value, and build long-term partnerships.