IABM TV at IBC 2025

Craig Wilson from Avid at IBC 2025

In this interview, Craig Wilson showcases how Avid is transforming news and post-production workflows with AI-powered automation, hybrid cloud innovation, and a unified content management experience. He explains how Avid’s solutions are designed to help creative teams work faster, collaborate more effectively, and deliver impactful stories that meet the demands of today’s content-hungry, multiplatform world.