In this interview, Polly Hickling highlights how effective control is becoming a true enabler of business transformation in media operations. She explains how organisations can only adapt to new technologies, business models, and skillsets if they can unify, visualise, and manage their infrastructure with confidence. Polly introduces Atos’ evolved Broadcast Network Control System, a vendor-agnostic platform that models workflows rather than just equipment. She showcases innovations including dynamic workstation control, contextualised IP routing, advanced proxy routing, and a next-generation alarms engine. By shifting from fixed chains to adaptable service chains, Polly demonstrates how this approach empowers operators to stay agile and effective in a rapidly evolving IP-driven world.