In this interview, Guillaume Devezeaux highlights how Alpha Networks is helping transform SVOD business models as they evolve toward freemium with ads. He explains why flexibility—through tools like A/B testing and user segmentation—is crucial for adapting strategies in today’s fast-changing market. Guillaume also emphasises Alpha Networks’ ability to support deployment at scale, enabling the rapid launch of multiple brands across countries and languages with no limitations, ensuring speed, adaptability, and resilience for global media players.