Ana-Claire Bernardes, global head of member engagement and growth at IABM, tells TVBEurope why the pace of change in the M&E environment makes it essential to stay curious.

Talk us through an average day in your role 

My role is centred on connecting with members and ensuring they get the most value out of their IABM membership. A typical day might involve introducing new IABM members to our Member Engagement and Growth team, helping them navigate the wide range of benefits available, and exploring opportunities for them to participate in events, training, or initiatives that align with their goals…

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