Profitability, transformation and agility are the three defining themes for the media technology sector in 2025, according to the International Trade Association for Broadcast and Media (IABM). The insights were shared during the IABM Industry Impact Briefing at IBC 2025.

Drawing on the latest IABM State of MediaTech report, which features input from technology vendors, production companies and service providers, Chris Evans, head of knowledge and insight at IABM, highlighted that while optimism peaked in 2023, industry confidence has since been challenged by factors such as the Hollywood strikes, the rapid rise of generative AI and ongoing geopolitical issues…

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